I know it because I've done it.
I'm a disruptor and transformative Agile leader.
Professional Summary
I am a growth-focused product and digital systems leader with experience across fintech, lead generation, SaaS, edtech, enterprise web platforms, UX, analytics, and AI-assisted product development.
My strongest value is connecting the pieces most teams keep separate: product strategy, user experience, web architecture, analytics, conversion tracking, automation, and implementation. I am not just a UX designer, WordPress developer, project manager, or marketer. I work best in roles where I can diagnose broken digital systems, identify where users or revenue are leaking, and improve the full experience from front-end interaction to backend attribution.
In my current role at Cane Bay Partners, I lead customer experience and digital transformation work across fintech websites, apps, and tools. I manage distributed UX, content, and marketing contributors; restructure Agile/Jira workflows into more product-based systems; redefine product capabilities; and build complex online/offline conversion tracking funnels across websites, applications, and backend systems.
I have hands-on experience with GA4, Google Tag Manager, conversion event architecture, offline conversion tracking, WordPress platform architecture, API-connected plugins, WooCommerce, SEO, CRM/CMS systems, performance optimization, and user journey improvement. I also use AI tools such as Figma AI, Replit, and Cursor to accelerate design, prototyping, product development, mobile app experimentation, and complex analytics implementation.
I am currently most interested in remote roles where I can own or improve growth systems, product experiences, analytics infrastructure, conversion funnels, marketing technology, or AI-enabled product workflows.
Core Competencies
Customer Experience (CX), Product Strategy, Conversion Optimization, Regulatory Compliance, Generative AI, Project Management, E-commerce, UX Design, Automation, Agile Methodology, Data Analysis, Business Development, SEO, Social Media Marketing, Blockchain, Adobe Photoshop, Google Ads, Web3, Business Intelligence, Fintech, Content Creation, Enterprise Applications, Operations, ChatGPT, Product Design, Product Management, Jira, WordPress
Work Experience
Cane Bay Partners
Director, UX/CX & Agile-Scrum
2024 - Present
Christiansted, VI
Cane Bay Partners
- Manage a distributed team of UX designers, writers, marketing specialists, and technical contributors supporting fintech websites, applications, and digital product systems.
- Restructured Agile/Jira workflows toward a more product-based operating model, improving transparency, prioritization, and cross-functional delivery.
- Redefined core product capabilities to better align user experience, available talent, technical architecture, and delivery speed.
- Built complex end-to-end online/offline conversion tracking funnels across websites, applications, CRM touchpoints, and backend systems.
- Designed GA4 and Google Tag Manager event architectures to validate funnel behavior, diagnose drop-off, and improve conversion visibility.
- Led platform modernization efforts across fragmented web properties, improving maintainability, security, and speed of delivery.
- Developed product and UX improvements for fintech lead-generation flows, application experiences, and conversion paths.
- Used AI-assisted tools to accelerate design, product thinking, analytics configuration, and implementation workflows.
Practicing Musician
Director of Marketing
2023 - 2024
Seattle, WA (Remote)
Contractor/Freelance
Business Consultant
2019 - Present
Remote
FreelanceProvide remote-first consulting and implementation services across product, UX, web development, analytics, eCommerce, SEO, automation, and digital strategy.
- Built and optimized eCommerce experiences, including catalogs, payment flows, shipping logic, customer experience, and checkout improvements.
- Implemented Google Marketing Platform, GA4, GTM, paid ads, SEO, social, map, and remarketing funnels for client growth.
- Created workflow automations between CMS, eCommerce, accounting, and customer support systems.
- Conducted technology audits and digital strategy reviews to align tools, platforms, workflows, and business goals.
- Improved conversion performance through UX refinement, tracking validation, landing page optimization, and technical SEO.
- Supported clients with always-on remote execution across strategy, implementation, troubleshooting, and optimization.
KTC Agency
Digital Strategy & Development
2018 - 2019
Atlanta, GA
Led digital execution and asset management for a national pharmaceutical brand activation under strict compliance requirements.
- Owned migration and management of 1,000+ creative assets inside an enterprise life sciences CMS.
- Supported compliance with strict DTCPA requirements for digital campaign materials.
- Executed a national campaign using city/domain-based landing pages, SEO, analytics, event ticketing, and paid remarketing.
- Implemented collaboration tools and project workflows to coordinate scheduled digital events and cross-functional delivery.
The Real Estate Company
Marketing Manager
2017 - 2018
Atlanta, GA
Supported and led digital marketing, web, CRM, IDX, and lead-generation systems for a boutique virtual real estate brokerage.
- Improved client experience through a responsive IDX website and upgraded web infrastructure.
- Increased qualified lead volume through targeted calls-to-action, social registration prompts, and user journey improvements.
- Managed web, social, IDX, Google Workspace, and collaboration platforms.
- Built digital marketing systems to support real estate lead generation, customer communication, and brokerage operations.
Signature Transport
Business Manager
2016 - 2017
Atlanta, GA
Led business systems modernization, marketing improvements, and operational technology upgrades.
- Integrated mobile-friendly website, job management platform, QuickBooks, and onsite check printing to reduce redundant work.
- Used MLS-driven targeting to support a 33% revenue increase above the 16-year average within 12 months.
- Implemented GPS fleet management to reduce delays, improve accountability, and support compliance.
Cox Media Group
Front End Developer
2015 - 2016
Atlanta, GA
Supported company-wide CMS migration, shared development standards, and publishing system improvements.
- Developed a display class framework and documentation adopted across Cox Media Group business verticals.
- Built a shared resource library to standardize front-end development and reduce total cost of ownership.
- Collaborated with business owners, product owners, executives, and senior managers on enterprise CMS migration support.
Georgia Department of Education
Systems Analyst II (Webmaster)
2009 - 2015
Atlanta, GA
Owned content publishing and public-facing web operations across statewide education platforms serving students, families, educators, and internal departments.
- Managed content publishing and reporting across SharePoint, WordPress, Twitter, Facebook, and public web channels.
- Led document versioning education and tooling that improved data accuracy and efficiency.
- Secured stakeholder support for a statewide website redesign informed by parent, student, and teacher feedback.
- Liaised between Technology Services and Communications to ensure timely and accurate public data releases, reports, and updates.
B2B Technologies
Contractor/Front End Developer
2007 - 2015
Atlanta, GA
Microsoft Sharepoint web designer/developer for government, corporate and higher education clients and internal projects considered for productization. Visual design lead in team planning sessions and onsite client presentations.
Certifications
Additional Experience
State of Georgia
Licensed Real Estate Sales Agent
2007 - 2024
Fractional sales agent and marketing director for new real estate developments in downtown Atlanta.
