I know it because I've done it.

I'm a disruptor and transformative Agile leader.

Professional Summary

Certified Agile Leader with extensive experience in implementing Agile Scrum practices and leading distributed teams. Successfully overhauled Scrum and Jira processes, reducing delivery cycles by 25% and enhancing team transparency. Proven track record in driving product innovation and optimizing user journeys in fintech and edtech sectors. Eager to leverage Agile expertise to enhance team performance and deliver exceptional business results.

Core Competencies

Customer Experience (CX), Product Strategy, Conversion Optimization, Regulatory Compliance, Generative AI, Project Management, E-commerce, UX Design, Automation, Agile Methodology, Data Analysis, Business Development, SEO, Social Media Marketing, Blockchain, Adobe Photoshop, Google Ads, Web3, Business Intelligence, Fintech, Content Creation, Enterprise Applications, Operations, ChatGPT, Product Design, Product Management, Jira, WordPress

Work Experience

Cane Bay Partners

Director, UX/CX & Agile-Scrum

2024 - Present

Christiansted, VI

Lead distributed UX, marketing, and product teams to deliver enterprise-grade fintech platforms, re-architect product lines, and transform Agile practices into a product-first, customer-centric model.

  • Transforming Agile delivery: Overhauling Scrum and Jira processes across 300+ staff, cutting delivery cycles by 25% and boosting transparency.
  • Standardized enterprise platform: Consolidated 10+ fragmented websites into one WordPress stack, reducing hosting costs by 30% and increasing site speed by 40%.
  • Launched new revenue product: Conceived and developed the First Look WordPress plugin, integrated with proprietary APIs, driving a 22% increase in qualified leads.
  • Enhanced customer journeys by implementing GA4, GTM, and CRM-linked funnels, enabling comprehensive attribution and improving ROI by 18%
  • Scaled core product line: Re-engineered flagship offering using First Look insights, improving product stability by 35% and reducing defects by 20%.

Practicing Musician

Director of Marketing

2023 - 2024

Seattle, WA (Remote)

Directed growth and marketing for a patent-pending music learning management system (LMS) and tutoring startup, adopted in 41 states and 11 countries.

  • Built and executed a full-stack web marketing strategy that significantly increased user adoption and engagement.
  • Redesigned website UX reducing bounce rate by 27% and increasing session time by 34%.
  • Implemented technology-backed affiliate/influencer program and successfully onboarded initial users.
  • Designed GMP and Facebook Pixel retargeting funnels to improve CTR for new online music tutoring service signups.
  • Optimized eCommerce and print-on-demand store, increasing merchandise sales over 5-year high in under a year.

Contractor/Freelance

Business Consultant

2019 - Present

Remote

Delivered high-value consulting and implementation services across marketing, product, and technology projects for small-to-medium sized businesses with remote support.

  • Delivered 20+ eCommerce builds with refined catalogs, payments, and CX flows, boosting conversions up to 45%.
  • Ran cross-channel campaigns (search, social, maps, voice) achieving 5M+ impressions and 300% ROI.
  • Automated workflows across CMS, CRM, accounting, and support, saving clients 100+ hours/month.
  • Conducted digital strategy audits, aligning tools with revenue goals and improving ROI by 25%.

KTC Agency

Digital Strategy & Development

2018 - 2019

Atlanta, GA

Managed digital campaigns and compliance for a national pharmaceutical brand activation under strict DTCPA regulations.

  • Launched national campaign across 10+ city-specific domains, generating 2M+ impressions and 18% higher engagement.
  • Migrated and managed 1,000+ creative assets on enterprise CMS ensuring compliance with Direct-to-consumer pharma-ceutical advertising (DTCPA) laws.
  • Integrated in-page ticket reservations and re-targeting funnels for ticket purchase journey increasing sales.
  • Coordinated cross-functional teams with Agile PM tools, increasing delivery reliability.

The Real Estate Company

Marketing Manager

2017 - 2018

Atlanta, GA

Marketing manager for a boutique, virtual real estate brokerage. Led the implementation of advanced marketing tools to increase brand reach, leads and conversions.

  • Increased web leads by 60% through website redesign using responsive UX, targeted CTAS and IDX search integration with lead distribution.
  • Grew inbound traffic 45% with targeted SEO, custom landing pages and Facebook remarketing campaigns based on current real estate sales data.
  • Facilitated weekly Kanban-driven marketing standups, increasing team productivity and marketing output 10X.
  • Implemented and administered IDX, CRM, and Google Workspace tools, enhancing operational efficiency and supporting over 20 agents in their daily tasks.

Signature Transport

Business Manager

2016 - 2017

Atlanta, GA

  • Reviewed and redefined internal technologies to elevate and virtualize end-to-end business operations.
  • Integrated mobile-friendly website, job management platform, Quickbooks and onsite check printing to reduce redundancy and streamline business management processes.
  • Executed MLS data-driven targeted marketing resulting in 33% increase in revenue above 16-year average within 12 months.
  • Implemented GPS fleet management to reduce delays and increase accountability and regulatory compliance.

Cox Media Group

Front End Developer

2015 - 2016

Atlanta, GA

  • Developed a responsive display class framework for CMS that streamlined news publishing for producers across business verticals.
  • Spearheaded shared resource library to standardize feature development across business units to decrease total cost of ownership.
  • Worked with agile leaders to improve delivery processes and prioritization that reduced scope creep and delivery times.

Georgia Department of Education

Systems Analyst II (Webmaster)

2009 - 2015

Atlanta, GA

  • Owned content publishing throughout all business units, platforms, and channels serving 1.5 million students and families statewide.
  • Liaised between Offices of Technology Services and Communications to ensure timely and accurate public data releases, reports, and content updates.
  • Gained stakeholder support to build the first mobile-friendly Gadoe.org state-wide SharePoint site, significantly increasing user engagement
  • Implemented document versioning tools and education campaign to strengthen data accuracy and increase customer satisfaction.
  • Collaborated with scrum masters to implement Agile-Scrum practices, optimizing team velocity and product delivery.

Certifications

Additional Experience

B2B Technologies

Contractor/Front End Developer

2007 - 2015

Microsoft Sharepoint web designer/developer for government, corporate and higher education clients and internal projects considered for productization. Visual design lead in team planning sessions and onsite client presentations.

State of Georgia

Licensed Real Estate Sales Agent

2007 - 2024

Fractional sales agent and marketing director for new real estate developments in downtown Atlanta.

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