Resume
Qualifications Summary
Solution-oriented, customer-focused, tech-savvy, and agile team member with substantial record in achieving client and stakeholder objectives through business analysis, project leadership and web expertise.
Skilled in using web platforms and media to scale business operations and revenue.
Key Highlights
- Restructured enterprise-wide Agile Scrum process around products with product backlogs. Consolidated and streamlined backlog refinement process.
- Rearchitected core fintech product to better align tools and talent, relieving critical resources and reducing delivery times.
- Fully automated core business process using a form-based workflow and ticket support system to provide approval, purchase, transmission, and tracking of unique file types required in remote automobile tuning.
- Secured cross-departmental stakeholder support using focus group feedback to lead redesign of statewide education portal serving over 1.5M students and families.
- Increased company revenue 33% over 16 year average within 12 months by virtualizing internal processes and using data-driven marketing.
- Cross-functional liaison in government and corporate environments with multiple technology solutions adopted across departments and platforms.
- Streamlined content publishing and management for 40+ offices and divisions with tools and education campaigns to reduce delays and increase accountability.
Areas of Expertise
Web
UX, Mobile Design, CMS/CRM Management, Social Media, eCommerce, Search Engine Optimization, Media Production, Paid Ads & Funnels, Podcasting & Streaming
Project
Google Workspace, Microsoft Teams, Agile Scrum & KanBan Project Management, Business Analysis, Client & Account Support, Event & Project Launches, Team Leadership
Business
Dashboards, Metrics & Reporting, Leadership & Management, Strategy & Planning, Workflow & Process Development
Professional Experience
Fintech Business Management Consultants (Private)
Director of (UI/UX) Customer Experience
2024 - Present
Manage a distributed team of UX designers, writers and marketing specialists building fintech websites, apps and tools. Leader in Agile Scrum project management and Jira best practices.
- Integrate project management and communications apps across geographically and functionally split business teams and endorse “single source of truth” practices.
- Restructure Agile Scrum project management process with Jira into cross-functional, product-based organization.
- Redefine core product to extend capabilities, better align tools with resources and improve delivery time.
- Build complex, end-to-end, online/offline conversion tracking funnels across websites, apps and back-end systems.
Practicing Musician
Director of Marketing
2023 - 2024
Remote web marketing strategy, planning and implementation for rapidly scaling a patent-pending, music learning management system (LMS) and online tutoring startup that has reached K-12 teachers and students in 41 states and 11 countries.
- Web platform management, performance optimization, planning, migrations.
- User journey optimization and UX development.
- Content architecture, search engine optimization and social optimization.
- Affiliate platform management, influencer strategy, registration optimization,
- Google Marketing Platform, Google Tag Manager, Google Analytics and Facebook pixel implementation, re-marketing funnels. Looker Studio reports.
- Social channel creation, user persona and campaign development, content planning.
- Ecommerce and print-on-demand management and optimization.
Atlanta, GA
Contractor/Freelance
2019 - Present
Expert consulting and implementation services for select projects. Optimize client satisfaction by being always-on, remote-first and leveraging a broad skillset with superior customer support, business analysis, and project management acumen.
- eCommerce implementations, catalog development, payments & shipping, and customer experience.
- Google Marketing Platform optimization for text, voice, social and map. Paid ad campaigns and re-marketing funnels.
- Workflow automations between content management, eCommerce, accounting, and customer support platforms.
- Comprehensive technology reviews, business reporting and strategy planning.
The Real Estate Company
Licensed Agent & Marketing Manager
2010 - 2019
Current licensed real estate salesperson. Prior marketing manager supporting boutique virtual real estate broker. Grew traffic and leads with digital strategy and content. Lead weekly, Kanban-style marketing meetings.
- Improved client experience with responsive, IDX search website, and upgraded infrastructure for performance enhancement.
- Grew authentic and qualified lead volume through implementation of calls-to-action and social registration prompts.
- Managed web, social, IDX, Google Workspace and collaboration platforms.
KTC Agency
Digital Strategy & Development
2018 - 2019
Led national pharmaceutical brand activation project by implementing collaboration tools and project management methodologies to develop and deploy scheduled digital events.
- Took full ownership of asset management in compliance with multi-level security and strict DTCPA federal regulations. Successfully migrated over 1000 creative assets to enterprise CMS specifically built for life sciences.
- Executed national digital campaign consisting of city/domain-based landing pages, search engine optimization, marketing collateral, analytics, and on-page event ticketing with paid remarketing ads.
Signature Transport, Atlanta, GA
Business Manager
2016 - 2017
Reviewed and redefined internal technologies to elevate and virtualize end-to-end business operations.
- Integrated mobile-friendly website, job management platform, Quickbooks and onsite check printing to reduce redundancy and streamline business management processes.
- Executed MLS data-driven targeted marketing resulting in 33% increase in revenue above 16-year average within 12 months.
- Implemented GPS fleet management to reduce delays and increase accountability and regulatory compliance.
Cox Media Group
Front End Developer
2015 - 2016
Utilized collaboration and leadership skills to engage and interact with business owners, product owners, C-suite executives, and senior management to provide cross-functional support and solutions for company-wide CMS migration.
- Intellectualized and developed display class framework and documentation adopted across Cox Media Group business verticals.
- Spearheaded shared resource library to standardize development across business units to decrease total cost of ownership.
Georgia Department of Education
Content Manager, Web Developer
2009 - 2015
Owned content publishing and reporting throughout all business units, platforms, and channels using Sharepoint, WordPress, Twitter, and Facebook.
- Initiated document versioning tools and education that strengthen data accuracy and increase efficiency up to 63%.
- Acquired stakeholder support to lead Gadoe.org redesign using parent, student, and teacher focus group feedback.
- Liaised between Offices of Technology Services and Communications to ensure timely and accurate public data releases, reports, and updates.
Additional Experience
Knowcap.io
Contributor
2023-Present
UX contributor for a distributed expert network using Clarity.so to support undiscovered founders from overlooked communities.
B2B Technologies
Front End Developer
2007 - 2015
Sharepoint web designer/developer for government, corporate and higher education clients and internal projects considered for productization. Visual design lead in team planning sessions and onsite client presentations.
Coldwell Banker Condo Store
Licensed Sales Agent
2007 - 2010
Buyer and seller agent with experience in REO, foreclosure and tenant evictions. Marketing and onsite sales for boutique townhouse communities. Hosted agent caravans and open houses.
Licenses/Certifications
State of Georgia Real Estate Commission
Licensed Salesperson #318657
2007 - 2024