I know it because I've done it.
I don't have degrees or acronyms after my name.
Qualifications Summary
Dynamic, solution-oriented, and tech-savvy professional with a relentless interest in bleeding-edge technologies including AI, blockchain, crypto, and Web3. Thriving in fast-paced, rapidly evolving environments, maintaining a "can do" attitude that drives high-quality work on tight timelines. Owner of problems from identification, strategy to resolution, ensuring successful product launches from cross-functional teams. An entrepreneurial mindset with deep analytical, prioritization, and problem-solving skills, pursuing the future of finance on a global scale.
Key Strengths
- Lifelong Learner: Never tired of learning, always striving to become a pro in bleeding-edge technologies like DeFi, NFTs, DAOs, and Web 3.0.
- Ownership and Responsibility: Embrace ownership of product development from conception to launch, taking 100% responsibility for achieving mission-critical goals.
- Cross-functional Collaboration: Proven ability to work collaboratively with engineering, design, and other cross-functional teams to define and drive product roadmaps.
- Data-Driven Decision Making: Excel in defining and analyzing metrics to guide product development, aligning teams on a shared vision, and steering execution towards success.
- Entrepreneurial Mindset: Passionate about cryptocurrency and financial markets with an entrepreneurial spirit that drives innovation and growth.
- Strategic Leadership: Adept at driving product strategy through a deep understanding of business needs, ensuring alignment across teams and maintaining a prioritized backlog for near-term deliverables and long-term vision.
Core Competencies
- Product Development: Expert in owning product development from ideation to market launch, with a focus on creating innovative, user-centric solutions.
- Cross-functional Team Leadership: Proven ability to collaborate across engineering, UX, design, product marketing, client success, and legal to steer product success.
- Strategic Roadmap Planning: Participate in strategic planning, ensuring alignment with business goals and driving successful execution across teams.
- Competitive Analysis: Analyze market competitors and alternative offerings to develop winning strategies.
- Stakeholder Engagement: Work with business stakeholders to identify meaningful thought leadership platforms and drive product innovation.
Career Highlights
- Agile Leadership: Restructured Agile Scrum processes around product-based backlogs, streamlining backlog refinement and improving delivery efficiency.
- Product Architecture Reengineering: Re-architected core product structures to align tools with talent, reducing delivery times and enhancing product scalability.
- Automated Business Processes: Fully automated critical business processes through innovative workflow solutions, increasing efficiency and customer satisfaction.
- Cross-functional Liaison: Successfully served as a cross-functional liaison in both government and corporate settings, securing stakeholder buy-in and leading digital transformation initiatives.
- Revenue Growth: Drove a 33% revenue increase within 12 months by virtualizing internal processes and implementing data-driven marketing strategies.
Area of Expertise
- Web & Media: UX/UI, mobile design, CMS/CRM management, social media, eCommerce, SEO, media production, podcasting, and paid ad funnels.
- Project Management: Expertise in Google Workspace, Microsoft Teams, Agile Scrum & Kanban project management, business analysis, and team leadership.
- Business Strategy: Proficient in developing dashboards, metrics, and reporting, with a focus on leadership, strategy, and workflow optimization.
Professional Experience
Cane Bay Partners
Director of (UI/UX) Customer Experience
2024 - Present
Lead a distributed team of UX designers, writers, and marketing specialists, overseeing fintech websites, apps, and tools development. Pioneer in Agile Scrum methodologies and Jira best practices.
- Spearhead the restructuring of Agile Scrum processes, transitioning to a product-based organization.
- Re-architect core product platforms to align tools and talent and improve product quality.
- Build advanced conversion tracking funnels and reports to measure and enhance user journeys across digital touchpoints.
Practicing Musician
Director of Marketing
2023 - 2024
Atlanta, GA
Contractor/Freelance
2019 - Present
Deliver strategic web solutions and technology-driven transformations for various businesses.
- Implemented Google Marketing Platform optimizations, including paid ad campaigns and remarketing funnels.
- Automated workflows between eCommerce, content management, and customer support systems.
The Real Estate Company
Marketing Manager
2016 - 2019
Drove digital strategy for a boutique real estate brokerage, growing leads and improving client engagement.
- Led marketing meetings and improved client experiences through digital platform enhancements.
KTC Agency
Digital Strategy & Development
2018 - 2019
Led national pharmaceutical brand activation project by implementing collaboration tools and project management methodologies to develop and deploy scheduled digital events.
- Took full ownership of asset management in compliance with multi-level security and strict DTCPA federal regulations. Successfully migrated over 1000 creative assets to enterprise CMS specifically built for life sciences.
- Executed national digital campaign consisting of city/domain-based landing pages, search engine optimization, marketing collateral, analytics, and on-page event ticketing with paid remarketing ads.
Signature Transport, Atlanta, GA
Business Manager
2016 - 2017
Reviewed and redefined internal technologies to elevate and virtualize end-to-end business operations.
- Integrated mobile-friendly website, job management platform, Quickbooks and onsite check printing to reduce redundancy and streamline business management processes.
- Executed MLS data-driven targeted marketing resulting in 33% increase in revenue above 16-year average within 12 months.
- Implemented GPS fleet management to reduce delays and increase accountability and regulatory compliance.
Cox Media Group
Front End Developer
2015 - 2016
Utilized collaboration and leadership skills to engage and interact with business owners, product owners, C-suite executives, and senior management to provide cross-functional support and solutions for company-wide CMS migration.
- Intellectualized and developed display class framework and documentation adopted across Cox Media Group business verticals.
- Spearheaded shared resource library to standardize development across business units to decrease total cost of ownership.
Georgia Department of Education
Content Manager, Web Developer
2009 - 2015
Owned content publishing and reporting throughout all business units, platforms, and channels using Sharepoint, WordPress, Twitter, and Facebook.
- Initiated document versioning tools and education that strengthen data accuracy and increase efficiency up to 63%.
- Acquired stakeholder support to lead Gadoe.org redesign using parent, student, and teacher focus group feedback.
- Liaised between Offices of Technology Services and Communications to ensure timely and accurate public data releases, reports, and updates.
Additional Experience
Knowcap.io
Contributor
2023-Present
UX contributor for a distributed expert network using Web3 tools to remotely collaborate and support undiscovered founders from overlooked communities.
B2B Technologies
Front End Developer
2007 - 2015
Sharepoint web designer/developer for government, corporate and higher education clients and internal projects considered for productization. Visual design lead in team planning sessions and onsite client presentations.
Coldwell Banker Condo Store
Licensed Sales Agent
2007 - 2010
Buyer and seller agent with experience in REO, foreclosure and tenant evictions. Marketing and onsite sales for boutique townhouse communities. Hosted agent caravans and open houses.